9 Best Data Enrichment Tools for Businesses in 2024

What Is Data Enrichment?

Having just a name and email address isn’t enough to truly understand your customers. Data enrichment is a process that enhances the basic information you already have about your customers by adding more relevant details. It helps fill in the missing gaps, giving you a clearer and more complete understanding of your audience and the market you operate in. 

Imagine you run an e-commerce business. You have a customer’s name and email address. It’s useful, but what if you could enrich that with purchase history data so you’d also know how often they shop and the types of products they prefer?

With such enriched data, you could send targeted offers based on their buying habits. Knowing these extra details allows you to personalize their experience and respond to their preferences, which is much more effective than sending generic emails.

Similarly, if you're trying to sell your software, you need to know who in the target company works in the IT department and has the power to make purchases. This way, you can get much closer to making the sale with targeted messaging. Take a moment to appreciate how important a customer’s professional background is!

Why Does Your Business Need a Data Enrichment Tool?

You send emails, run ads, and maybe even hold events. But today, regular marketing doesn’t go as far as it used to. People get so many messages every day that they’ve learned to ignore anything that isn’t made just for them. So, if you’re not personalizing your marketing, you’re wasting time and money — and potentially driving customers away.

Data enrichment gives you the competitive advantage you need to stay ahead. With enriched data, you can uncover trends early, find new opportunities as they come up, and adjust to market changes faster than your competitors.

Top 9 Data Enrichment Tools

Data enrichment tools are essential for any business to track customer engagement, helping you identify whether customers are new to your brand, returning, or frequent visitors.

Below are the top nine data enrichment tools that businesses should consider:

Savant 

Savant Labs is designed to solve complex data challenges by offering a no-/low-code platform that allows businesses to manage large datasets across multiple systems without needing technical expertise. It integrates with over 200 data sources, including popular tools like Google Sheets, SQL databases like Postgres and MySQL, and cloud data warehouses like Snowflake. 

• AI-Powered Automation Capabilities

One of the differentiators that sets Savant apart is its ability to automate not just simple data processes but also complex workflows. The platform simplifies the creation of complex code and expressions with its ability to generate advanced scripts and logic from plain English descriptions — no coding knowledge necessary!

• Industry-Specific Custom Workflows

Savant doesn’t rely on generic solutions — it offers industry-tailored workflows that solve specific pain points. In finance, for instance, it helps automate processes like financial forecasting and compliance reporting by pulling real-time transaction data and applying predefined rules to it.

• Collaboration and Real-Time Data Sharing

Real-time collaboration is another key feature that benefits cross-functional teams. With Savant, departments like marketing, sales, and customer success can access the same live data simultaneously through shareable analytics apps. 

• Scalability and Performance

As businesses grow, their data needs expand, and Savant is built to handle this. It’s designed to scale effortlessly with increasing data volumes and complexity. For example, a growing B2B company might start by managing hundreds of customer records, but as the business scales to thousands or millions of records, Savant can handle this increase without any performance degradation. 

ClearBit

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ClearBit is a powerful data enrichment tool that helps businesses turn basic details like email addresses into full customer profiles, including job titles, company names, and social media info.

One standout feature is its ability to identify companies visiting your website, even if no forms are filled out, enabling personalized outreach based on IP tracking. It integrates seamlessly with tools like HubSpot and Salesforce, making it easier for sales, marketing, and customer service teams to access accurate, real-time customer data.

Key Features

• Real-time data updates: Always keeps profiles up to date
• Website visitor tracking: Identifies companies visiting your site without form submissions
• Seamless CRM integration: Easily connects with CRMs like Salesforce and HubSpot
• Reveal and Prospector tools: Helps discover new leads and customer insights

Pricing 

Clearbit's pricing varies widely based on usage, features, and headcount. Plans generally start from $99 to $999 per month, scaling with usage. Larger businesses may pay over $12,000 annually, depending on their needs.

Pros 

• Accurate and reliable data
• Easy integration with CRMs like Salesforce
• User-friendly interface

Cons 

• Expensive for small businesses
• Unclear pricing structure
• Complex setup for non-developers

Key Use Case

Best for businesses aiming to enhance their CRM with detailed profiles and identify anonymous website visitors for personalized marketing.

Kaspr

Kaspr is a smart tool that helps businesses quickly gather contact details from LinkedIn. As you browse, Kaspr works in the background to pull verified information, making it easy for sales and recruitment teams to act fast.

Key Features

• Real-time data: Instantly provides the latest contact details
• LinkedIn integration: Works directly through a Chrome extension for easy lead gathering
• Bulk enrichment: Collect data from multiple profiles at once
• CRM integration: Seamlessly connects with systems like Salesforce and HubSpot to keep your data organized

Pricing

Kaspr pricing starts at €0 for the free plan, €45/month for the starter plan, €79/month for the business plan, and €99/month for the organization plan (minimum 5 licenses).

Pros 

• Easy-to-use interface
• Real-time data updates
• Free plan available for small users

Cons

• Expensive for larger teams due to its credit-based pricing
• The free plan has limited features

Key Use Case

Kaspr is ideal for businesses looking to quickly gather verified contact information from LinkedIn for lead generation and sales outreach.

Lusha

Lusha is a reliable B2B data enrichment tool that helps businesses find and verify contact information for decision makers. Its ease of use and high accuracy make it a go-to for sales and marketing teams to quickly access verified emails and phone numbers through its browser extension, API, or CRM integration.

Key Features

• Real-time contact enrichment: Instant access to verified contact details
• High data accuracy: Reduces email bounces and improves outreach
• LinkedIn and Salesforce integration: Enriches contacts seamlessly within these platforms

Pricing 

Lusha pricing starts at $0 for the free plan, $36/month for the basic plan, and $59/month for the professional plan, with custom pricing available.

Pros

• Easy to use
• Integrates well with CRMs
• Compliant with data privacy regulations

Cons

• Limited credits in lower-tier plans
• High cost for additional credits
• Occasional outdated contact details

Key Use Case

Ideal for businesses that need accurate B2B contact information for lead generation and sales outreach, especially for small- to medium-sized teams.

ZoomInfo

ZoomInfo is a robust B2B data enrichment platform that helps businesses improve contact data and identify potential leads. It collects data from various sources, ensuring accurate, real-time information for sales and marketing teams. ZoomInfo integrates smoothly with CRMs like Salesforce and HubSpot to automate workflows and keep customer data updated.

Key Features

• Real-time data enrichment: Ensures accurate, up-to-date information in your CRM
• Lead generation: Filters leads based on job titles, industries, and intent data
• Advanced search: Enables refined searches by location, job title, industry, and more
• Sales automation: Boosts efficiency with seamless CRM integration

Pricing

ZoomInfo pricing is customized based on several factors, including the number of licenses, credit usage, and feature needs. Prices can increase based on the depth of data, such as advanced B2B intelligence, technographics, and add-ons like real-time alerts and integrations.

Pros

• Offers in-depth B2B intelligence
• Integrates well with CRMs
• Provides real-time insights
• Includes features like technographic and department budget data

Cons

• Pricing can be complex, especially with add-ons
• Additional credits can be costly
• Not ideal for small businesses due to higher costs

Key Use Case

Suited for large businesses that need advanced B2B intelligence, including real-time alerts, company insights, and detailed firmographic data for lead generation and sales outreach.

Cognism

Cognism is a top B2B sales intelligence and data enrichment tool that helps businesses streamline lead generation and improve outreach. By providing phone-verified mobile numbers and validated emails, it ensures your contact data is accurate and actionable, saving time and helping your sales team focus on the right prospects.

Key Features

• Phone-verified mobile numbers: Reduces failed calls and ensures you reach the right contacts
• Email validation: Improves outreach by minimizing bounced emails
• Real-time CRM integration: Automatically updates contact details in systems like Salesforce and HubSpot
• Sales intelligence: Provides insights into company backgrounds and trends for better targeting

Pricing

Cognism offers custom pricing based on licenses, credits, and features.

Pros

• Flexible pricing
• CRM integrations
• Global database access

Cons 

• No public pricing
• Potentially costly for small businesses

Key Use Case

Ideal for businesses that require high-quality B2B contact data and sales intelligence.

Datanyze

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Datanyze is a B2B data enrichment tool that provides real-time, verified information about prospects and companies. It enhances sales and marketing efforts by delivering updated contact details and insights into the technology stacks companies use, known as technographics.

Key Features

• Technographics: Provides insights into the software and technology stacks companies rely on
• CRM integration: Connects seamlessly with platforms like HubSpot and Salesforce for easy data management
• Google Chrome Extension: Easily access contact and company data via a widget while researching prospects online

Pricing

Datanyze offers three tiers of pricing. Nyze Lite is free for 90 days, with 10 credits/month. Nyze Pro 1, $21/month (billed yearly), comes with 960 credits/year. Nyze Pro 2 costs $39/month (billed yearly), with 1,920 credits/year.

Pros

• Affordable pricing
• Flexible plans

Cons

• Limited credits in lower-tier plans

Key Use Case

Best for small- to medium-sized businesses in search of affordable B2B contact data.

LeadGenius

LeadGenius is a B2B data enrichment platform that blends AI-powered data collection with human verification to deliver highly accurate and customized contact information. 

LeadGenius is unique because it goes beyond just automated data gathering by having human researchers verify and refine the information. This approach ensures that businesses receive actionable data to support more personalized outreach and better lead targeting.

Key Features

• AI and human verification: Ensures that contact data is accurate and reliable
• Ongoing data enrichment: Continuously updates and improves lead data over time
• Global reach: Capable of gathering data from companies worldwide for international expansion

Pricing

LeadGenius offers custom pricing based on data needs and lead volume.

Pros:

• Accurate, verified data
• Custom solutions
• CRM integrations

Cons:

• Expensive for small businesses
• Longer setup time

Key Use Case

LeadGenius is best suited for large enterprises seeking highly targeted international lead generation and data enrichment.

Alteryx

Alteryx is a powerful platform that allows businesses to prepare, enrich, and analyze data from multiple sources in one place. Its drag-and-drop interface makes it easy for non-technical users to manage data and build workflows. 

With predictive modeling, machine learning, and automation features, Alteryx helps forecast trends and simplifies repetitive data tasks.

Key Features

• Self-service data preparation: Clean and enrich data without coding expertise
• Data integration: Connects with databases, cloud platforms, and third-party sources
• Advanced analytics: Offers predictive modeling and machine learning tools
• Workflow automation: Saves time by automating repetitive tasks
• User-friendly interface: Accessible for users of all skill levels

Pricing

Alteryx’s pricing starts at around $5,195/year per user for Designer. Additional features like Machine Learning are priced separately. Custom pricing is available.

Pros

• Easy to use
• Advanced analytics and automation

Cons

• Expensive 
• Steep learning curve for advanced features

Key Use Case

Best for businesses needing to automate complex data workflows and perform advanced analytics.

How to Choose the Right Data Enrichment Tool for Your Business

Choosing the right data enrichment tool is important for making smart business decisions. If your data is incomplete or outdated, it can hurt your sales and marketing efforts. Here’s how to find the best tool for your business:

1. Identify Your Business Needs

Start by figuring out what problems you’re facing. Are your customer profiles missing key information? Do your sales and marketing teams struggle to get the data they need? 

The right tool should help fill those gaps and benefit multiple departments. Also, consider your budget — some tools charge per use, while others have subscription options.

2. Look for Reliable Data

Good data is the foundation for everything. Choose a tool that gathers data from trusted sources and keeps it accurate and up to date. If you need to react quickly to changes in the market, pick a tool that provides real-time updates, so you’re always working with the freshest data.

3. Consider Ease of Use and Integrations

The tool needs to work well with your current systems, like your CRM. Your team should be able to access enriched data easily and the tool should be simple enough to use without extensive technical knowledge.

4. Check for Customizability

Every business is unique, so the tool should be flexible enough to meet your specific needs. Whether you need personalized customer data or customized lead lists, make sure the tool can adjust to fit your business.

5. Assess Scalability and Cost

As your business grows, your data needs will increase. Pick a scalable tool that offers flexible pricing, so it’s affordable now and can grow with you as your business expands.

Data Enrichment Isn’t Optional for Business Success

Data enrichment is more than just a strategy — it's a necessity for businesses that want to succeed. Enriched data provides a more complete picture of your customers, allowing for personalized interactions and smarter decisions that drive real business growth. 

It's essential to find the right data enrichment tool that meets your specific needs, integrates seamlessly with your existing systems, and scales with your business. With the right tool, you can not only improve customer engagement and retention but also gain a strong competitive edge by staying ahead of market changes and identifying new opportunities as they arise.

Ready to take the next step? 

Visit Savant to learn more and get started.